So say hello to the culture of this NEW 32 oz. Laundry Soap club: coconut oil soap to lift stains, baking soda to remove odors, 100% pure essential oils for a yummy scent, and veggie oils for fabric softening. And say goodbye to parabens, phosphates, petrochemicals and sulfates. Low-sudsing, highly concentrated, and great for high-efficiency machines. what's inside? ingredients you can pronounce. Sodium cocoate (saponifed 100% coconut oil), sodium bicarbonate (baking soda), essential oils and glycerin (vegetable).